Liberty Hall

This is a glimpse into the Visual Identity I meticulously crafted for Liberty Hall, an innovative upscale cocktail bar nestled in the tranquil yet blossoming southwest corner of Salida, Colorado. The brand's mission is to offer a refined cocktail experience while fostering meaningful connections within the community, all while paying homage to the town's storied past.

Inspired by the enigmatic Laura Evans, the brand embodies her fascinating character. Laura, the former proprietor of the Liberty Hotel parlor house in Salida, was renowned for her penchant for pranks, colorful language, hand-rolled cigarettes, and bold demeanor. Despite her rebellious nature, she quietly extended support to those in need, embodying an outlaw with a heart of gold.

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RMCH / Visual Identity

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Maxar / Art Direction / Design